Services: Patents, Trade Marks & Designs
Every “bright idea”, catchy logo or visually appealing product is a valuable asset. In the fierce competitive environment of the marketplace, business goodwill and the leading edge can be quickly lost through the activities of imitators. Intellectual property law is a vital weapon against imitators.
Each time you have a novel device, technical method or system you should consider patent protection. In Australia, we have two levels for protecting inventions: a short term, innovation patent that is easy to obtain and enforce for products with a short market life or low level of inventiveness, and the more long term and comprehensive standard patent protection. If your product has unique design features, you may obtain a monopoly through design patent or registration. Such a monopoly may give you a weapon to exclude others from copying your design.
If your goods or services are identified by a badge, sign or brand name, trade mark protection should come to mind. Registering your trade marks, in a proper and effective manner, officially recognises such assets. It provides them with tangible value, thus enhancing your business’ bottom line. Trade mark protection needs to be properly thought out and effective protection sought to avoid costly downsides at a future date. Anyone can buy a horse, but buying one that will not break down when the pressure is on requires a skill and good judgement at the buying stage.
Chrysiliou IP can help you to obtain an advantage over your competitors or to prevent them from obtaining an advantage over you. We have the extensive experience and know-how to provide you with the edge in the identification of appropriate areas of protection. Our skill includes the preparation of superior and carefully crafted patent specifications, design and trade mark applications. We deal in all matters before the Australian Patent, Trade Marks and Design Office, IP Australia, including opposing the grant of rights to others. Intellectual property can prove to be your most valuable asset and it makes sense to ensure that you do not lose such rights by failing to determine what protection (or action against your competitors) is available and the steps you need to take to avail yourself of that protection (or proactively take action).